New Version of Same Old Product ; Gadget Manufacturers Like to Bring Out New Versions of Their Old Products to Impress the Geeks and Woo People to Their Tiring Brand.

Western Morning News, The › June 12, 2009

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Summary

Gadget manufacturers like to bring out new versions of their old products to impress the geeks and woo people to their tiring brand.

Minor tweaks are heralded as making great technological advances. Longer battery life! Change the font! Now in silver!

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Extract

New Version of Same Old Product ; Gadget Manufacturers Like to Bring Out New Versions of Their Old Products to Impress the Geeks and Woo People to Their Tiring Brand.

By my reckoning, this is now Version 5.0 of PM Brown. Though it's the same clunky handset, there's possibly a change of ...

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