Infiniti Makes Its Mark in a Tough World

Summary


Here's a quiz question for you (well, it is that time of the year). Complete the following sequence: Toyota, Lexus, Nissan....? The answer is Infiniti - Nissan's upmarket brand - and you would probably have to be an avid motoring magazine reader or an eagle- eyed F1 watcher to know (Infiniti is a sponsor of the Red Bull team and world champion Sebastian Vettel is an Infiniti brand ambassador).

Even the company admits that awareness is very low in Britain and the rest of Europe where it launched just as the credit crunch took its toil.

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Extract


Infiniti Makes Its Mark in a Tough World

But they are ambitious and in 2012 will open a centre serving the Westcountry from Bristol.

And service is what the company prides itself on. It doesn'...

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