Summary
You wouldn't buy an expensive piece of kit and leave it unused in a corner to gather dust and cobwebs - so why ignore your intellectual property assets and treat them like this?
Sadly, businesses often undervalue their intellectual property (IP) and do not recognise that maximising their value can give you the competitive edge to stand out in competitive trading conditions.See the full content of this document
Extract
Legal Edge
Creative industries rely heavily on IP rights to protect their output and allow commercial exploitation of their ...
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