Town Lures Shoppers with Loyalty Card Offer ; a Loyalty Card Is Being Launched in a Cornish Town in a Bid to Encourage Shoppers to Spend and Stop Their Community From Becoming a Ghost Town.

Western Morning News, The › January 09, 2009

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Summary

A loyalty card is being launched in a Cornish town in a bid to encourage shoppers to spend and stop their community from becoming a ghost town.

Penzance Chamber of Commerce has set up the project to combat the economic downturn.

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Extract

Town Lures Shoppers with Loyalty Card Offer ; a Loyalty Card Is Being Launched in a Cornish Town in a Bid to Encourage Shoppers to Spend and Stop Their Community From Becoming a Ghost Town.

The scheme, organised in conjunction with Penwith District Council, is free to join and offers a variety of discoun...

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