Summary
CAMPAIGN groups and broadcasters yesterday welcomed news that product placement was to be allowed in British television programmes for the first time.
Ministers hope lifting the ban will throw a lifeline to struggling independent broadcasters such as ITV by opening new multi- million pound revenue streams. The controversial move could be announced early this week and represents a major U-turn.See the full content of this document
Extract
Product Placement On Tv, but Not the Bbc
The Government is understood to believe that ...
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