Summary
Amulti-billion-pound tv advertising industry is all the argument you need that video is the most powerful marketing tool for business. Now the digital revolution has brought about a major shift in how we watch video and business is beginning to get the message.
For decades TV was the sole source of small screen entertainment and information. Then, in the flash of a photon, everything changed. Digital arrived and the website boom was born. Everyone from financiers to fishmongers could take advantage of universal advertising 24/7.See the full content of this document
Extract
Technobabble
Two problems remained for business owners, however - getting people in front of their Internet shop window and getting them to stay there when they ar...
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