Websites Take Over ; Western Morning Views

Summary


I SHOULD like to draw attention to a trend most noticeable in weather forecasts, but starting to creep into advertisements as well - if it continues I can see that the need to advertise on ITV or in newspapers will fade until it is no longer required.

With weather forecasts, viewers are told enough to whet the appetite, then the forecaster comes out with the punchline: "If you require more detail go to our website."

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Websites Take Over ; Western Morning Views

I predict that this trend will lead t...

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