Summary
I am a big fan of the supermarkets. Before you choke on your Tesco own-label cornflakes from reading that there is a farmer who actually admits to liking supermarkets, perhaps I had better explain.
Back in the late 1970s, when we were dairy farming with a herd of Guernseys, I became very involved with Quality Milk Producers Ltd, the dairy farmer co-operative responsible for the promotion and marketing of milk from Jersey and Guernsey cows. In those days, doorstep sales of all milk were declining. It became almost impossible to retain the enthusiasm of the milk roundsmen to promote gold top milk, when the emphasis from their bosses, the dairy companies, was to maintain sales volume at any price. At QMP we decided that our only future lay with the supermarkets, where sales of milk were expanding. This was a completely new venture for us - Channel Island milk (as it was known in the trade) having until then only been sold in glass milk bottles, with a defining gold foil cap.See the full content of this document
Extract
Why I Like the Big Multiples
There followed ten of the most absorbing and, for me, very busy years. As QMP chairman, I found myself commuting on a regular basis to our office at Chesham, in Buckingh...
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