Summary
It is often perceived that beer is a man's world. However, to say this is to neglect more than 50 per cent of the UK population. Despite the matter of "women and beer" being a sexy subject at strategy meetings at brewers up and down the country, most beer advertising is still firmly testosterone-fuelled and aimed squarely at men.
Brewers, however, recognise that if they could find the magic key to unlock the female market, they would have the potential to double their audience.See the full content of this document
Extract
Women Prove Slow to Acquire Taste for Beer
Having said that, most breweries' attempts to woo women have been cumbersome at best, and often patronising. The perception seems to be that if you give a beer a pink bottle label and laden it with sweet fruit syrup, of course women are going to buy it...
See the full content of this document
Sponsored links
